"Basically this Wii was an idea that the text company had. I said, 'Yeah, cool,'" Keyes said. "We're not targeting poor Hispanics. I'd put the same ad up here in San Antonio, but I already know billboards are too expensive in San Antonio."
"Last summer we offered an iPod," he said. "There was a national event just recently that gave away the (Apple) iPhone. ... A young man from UT (the University of Texas) won the iPhone, said he wasn't interested in the military. We just gave him the phone and said, 'Have a nice day.'"
He said the Army supplied the soldier images used in advertisements and asked how people knew the depicted soldier was Hispanic.
"A soldier is a soldier as far as I'm concerned," he said. "I'm not advertising the soldier, I'm advertising the brand."
Bart Keyes, ladies and gents, Bart Keyes, a great 'Merican. Being a charitable type, I'll note that he doesn't seem to care if his promotion actually accomplishes anything.
Listen, Spielbergo, Schindler and I are like peas in a pod! We're both factory owners, we both made shells for the Nazis, but mine worked, damn it!Monty Burns
2 comments:
Sign away years of your life for a mere chance to win? I guess "we're looking for a few good men" has given way to "we're scraping the bottom of the barrel for any poor, ignorant sap who is wasting his life playing HALO in his parents' basement and has no hope whatsoever of having a productive and meaningful existence."
By the way, the most successful recruiting campaign ever? The movie Top Gun. I heard that from a Navy recruiter who seemed rather proud of that fact. I found out later that the Navy went so far as to set up recruitment booths in the movie theaters.
Yes, sir. We owe these men and women our lives for "defending our freedom."
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